I recently wrote about the complexity of defining a term like ‘Ethical Design’. It is not a simple concept, and is made up of many facets. My designer brain wanted to visualise that in some way, to help me think through the different dimensions of ethical design. I have drawn…

Considering the impact of our design decisions matters. Without due care, technology has the capacity to create harm at monumental scale and speed. We need to take responsibility for the part we play and consider outcomes as well as intention when we design services that are used by others. Last week at the Academy Last…

Ethical design is incredibly important. The consequences of ill-considered design can be frustrating, degrading, heartbreaking, or even life-threatening. Over the coming months I’ll be talking about more about why ethical design is important. But before that, I wanted to share some thoughts on what “ethical design” even means, and why…

I recently read Mismatch: How Inclusion Shapes Design by Kat Holmes. It was a fascinating read that brings together a lot of threads around inclusive design. Here are a couple of my top takeaways from the book. Defining Inclusive Design There is no single definition for “inclusive design” and it can be hard…

Originally published on NHS Digital Design Matters TL;DR: Make your service more user-centric through evidence-based design and delivery — it will pay dividends for your team, your service, and your users. Here’s how we made sure to “start with user needs”. COVID-19 has impacted every one of us. Our challenge…

A recent cross-over meet-up between our Research and Design communities in Hippo Digital led to some great insights about how we can best support each other as a Human-Centred Design team. We started out with some brutal honesty, answering questions like “The thing that no-one’s ever dared tell designers is…”…